Steven WestwoodHow to use psychographic segmentation to target your marketImagine a world where you could read the minds of your customers and work out what drives them.7 min read·Aug 16, 2021----
Steven WestwoodWhat is Demographic Segmentation + How To Use It (with examples)In marketing, demographic segmentation means dividing your potential customers into groups based on traits and characteristics.6 min read·Aug 12, 2021----
Steven WestwoodWhy does your business need geographic segmentation to target the right customers? (With examples)Geographic Segmentation involves dividing and recognising your audience by where they live or work. This can be done using one or more of8 min read·Aug 2, 2021----
Steven WestwoodWant to know EVERYTHING there is to know about Marketing? #1 | Marketing Magic MondaysWhat is Marketing? At its most basic level, marketing is targeted communication to promote, sell, and attract people to your business.7 min read·Jul 26, 2021----
Steven WestwoodHow To Find Clients As A FreelancerYou’ve finally done it; you’ve decided to start pursuing Freelance work, whether that be as a side hustle or full-time. It’s an exciting…7 min read·Nov 6, 2020----