Aug 16, 2021How to use psychographic segmentation to target your marketImagine a world where you could read the minds of your customers and work out what drives them. That would be pretty fantastic — but do you think it would change your marketing if you knew what they wanted and why they wanted it? Sadly, I’m not a psychic with…Psychographics7 min readPsychographics7 min read
Aug 12, 2021What is Demographic Segmentation + How To Use It (with examples)As you know, marketing comes to two fundamental concepts: Communication and Targeting (please note that there’s a lot of theory to marketing and the different types and strategies in marketing, but humour me). You can find out more here. To put it another way, marketing is who to talk to…Marketing6 min readMarketing6 min read
Aug 2, 2021Why does your business need geographic segmentation to target the right customers? (With examples)In my last blog post, I gave you an overview of what marketing is, a breakdown of different communication methods, and the different ways you can target your communication to have the most significant impact on your marketing strategy. Read on to learn more about Geographic Segmentation, including: What is…Marketing8 min readMarketing8 min read
Jul 26, 2021Want to know EVERYTHING there is to know about Marketing? #1 | Marketing Magic MondaysIf you would prefer to watch this video then head over to my YouTube Channel which can be found here. It’s Monday which means it’s time for Marketing Magic Mondays! If you’re interested in marketing and enjoy learning, then I highly suggest you hit that subscribe button. So let’s get…What Is Marketing7 min readWhat Is Marketing7 min read
Nov 6, 2020How To Find Clients As A FreelancerYou’ve finally done it; you’ve decided to start pursuing Freelance work, whether that be as a side hustle or full-time. It’s an exciting time, and you get all of these amazing ideas. You start to research and BAM! …Freelancing7 min readFreelancing7 min read
